- New Arrivals
When you spend €150 or more
Michael Murphy, has made his mark as Fisheries Biologist, Lure Designer, and Professional Angler. Now he has teamed up with ima Japan to create the next generation jerkbait.
Ima combined Michael Murphy’s Biology expertise with its own advanced technology and the Flit 100 was born. The Flit 100, named for its erratic fleeing action and 100mm in length, was designed on the basic premise of “matching the hatch.” The ima Jerkbait, designed with a wide back, flat sides, and a narrow stomach, is designed to closely mimic the flat-sided Herring and/or Panfish prey, common in the U.S. The Flit 100 incorporates a realistic finish, a uniquely designed bill for ease of use and specially designed triangular chambers. This creates constant focal points of contact, maximizing vibration and sound consistency. The ima Flit 100 is the next generation jerkbait designed specifically to trigger strikes and enhance your fishing experience.